Importers and Distributors of fine products

Executive Summary

Serenity Shores is a multi-phased, **ultra-luxury** senior living and wellness ecosystem planned for Mount Lavinia, Sri Lanka. This project directly addresses the powerful demographic shift of aging populations in both Sri Lanka and the wider **Asia-Pacific region**, creating a secure, high-growth, and **highly profitable** investment opportunity.

Phase 1: The Community

A 5-star quality, 15-room high-care facility supported by a founder's equity of **$750,000** in valued land. We are seeking a revised, more efficient **$940,000** for this phase.

Superior Profitability

The new premium price point of **$1,500 - $2,000/month** ensures the business is **profitable from Year 1**, offering exceptional and rapid returns to investors.

Phase 2: The Residences

An adjoining property with 15 larger, multi-story serviced apartments, creating a full care continuum with an investment capped at **$2.5 Million**.

This is a unique opportunity to build a dominant, scalable brand in the nascent ultra-luxury segment of a high-demand regional market, with a model that promises immediate profitability and a clear path to expansion.

The Market Opportunity: A Regional Megatrend

The "Silver Tsunami" in Asia

While Sri Lanka's aging population presents a strong local demand, our ultra-luxury positioning is designed to capture a lucrative regional market. Nations like **Singapore** have an even faster-aging demographic and a high-net-worth population actively seeking premium, cost-effective care solutions abroad.

Serenity Shores is positioned as a premier destination for regional guests who can afford a higher level of luxury, service, and personalized care in a serene, tropical setting.

The Solution: A Tech-Forward Four-Pillar Ecosystem

Our premium price point is justified by a commitment to 5-star quality across every aspect of the resident experience, with expansive common areas designed from day one to accommodate the full capacity of both Phase 1 and Phase 2.

Holistic Care

Nourishment & Well-being

Support

24/7 Professional Care

Technology

Connection & Safety

Prime Location

A Connected Oasis

SerenityConnect™: The Family Peace of Mind Platform

Our proprietary technology platform is our key differentiator. Below is an interactive demo of the Family App, showing how loved ones abroad can stay connected and informed.

SerenityConnect™

For the family of Mrs. De Silva

✨ Personalized Welcome

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✨ Curated Activity Plans

Showcase how we tailor wellness programs. Enter hobbies to generate a sample activity plan.

The Financials: A High-Profitability Model

Upgraded Revenue Model

Stream	Pricing (USD)
Admission Fee	~$10,000
Monthly Fees	$1,500 - $2,000
Club Membership	Up to $300 / month

Revised Capital Expenditure (Phase 1)

Category	Cost (USD)
Construction & Fees (at $7.3/sq ft)	$720,000
Fit-Out & Equipment	$100,000
Pre-Opening Expenses	$33,000
Subtotal	$853,000
Contingency (10%)	$87,000
Total Capital Required	$940,000

Capital Structure & The "Ask"

We are seeking a revised **$940,000**. The founder's contribution of a **$750,000 land asset** creates a very strong equity position and de-risks the investment significantly.

Revised Monthly OPEX (Phase 1)

Category	Cost (USD)
Staffing (18 Staff)	$4,150
Driver & Minibus (24/7)	$850
Utilities	$1,700
Food & Provisions (Premium)	$2,300
Medical & Other Costs	$1,000
Total Monthly OPEX	$10,000

NEW Phase 1 Financial Projections

Metric (USD Thousands)	Y1	Y2	Y3	Y4	Y5
Total Revenue	210	280	307	342	370
Total OPEX	(140)	(130)	(135)	(140)	(146)
EBITDA	70	150	172	202	224

Investment Structures & Returns

Business Valuation & Equity Justification

Component	Value (USD)
Founder's Land Asset	$750,000
Founder's "Sweat Equity"	$1,000,000
Pre-Money Valuation	$1,750,000
Investor Capital (The "Ask")	$940,000
Post-Money Valuation	$2,690,000

The proposed equity split is based on the investor's cash contribution relative to this post-money valuation.

Flexible Financing Structures

A: Straight Equity

**Structure:** A **35% equity stake** for **$940,000**. **Return:** Investor's share of combined EBITDA is **~$235k in Year 5 alone**, plus a high-multiple exit.

B: Hybrid (Debt + Equity)

**Structure:** **$500k for a 18% equity stake**, plus a bank loan. **Return:** Strong annual cash flow and long-term upside. **Founder retains 82% equity.**

C: Capped Profit Share

**Structure:** A non-dilutive **$940,000** investment repaid with a **1.6x return cap**. **Return:** Full **1.6x return achieved in just 6-7 years.** **Founder retains 100% equity.**

The Growth Plan: A Scalable Vision

Phase 2: The Residences

An optional re-investment to develop an adjoining property into a multi-story building with 15 larger serviced apartments. This creates a full care continuum and leverages operational synergies, making it a highly profitable expansion. **Total Phase 2 Investment capped at: $2.5 Million**.

NEW Combined Portfolio EBITDA Growth

De-Risking the Investment: Next Steps

Building a World-Class Team & Validating the Model

Expert Advisory Board

Our board consists of highly experienced **Architects, Medical Professionals (Doctors & Nurses), Management Consultants, and Marketing Specialists**.

Market Validation

Securing non-binding Letters of Intent (LOIs) from our target regional and local markets.

Go-to-Market Strategy

Executing a targeted digital marketing campaign aimed at expatriates in key hubs like Singapore.

Due Diligence Readiness

A secure digital data room is prepared with all legal, financial, and planning documents.

The Investment Case: A Compelling Conclusion

The investment opportunity in Serenity Shores is a rare convergence of an inevitable market, a defensible niche, asset-backed security, and a clear blueprint for scalable growth.

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For a detailed review of the financial model and further discussion, please get in touch.

Sid Dassanaike
Project Lead
Sid@brandworldconsultants.com

Redefining Senior Living in Sri Lanka

An opportunity to capitalize on an irreversible demographic megatrend with a purpose-built, luxury senior wellness community in Mount Lavinia.

The Investment Thesis

Anchored in the rapid aging of Sri Lanka's population—the fastest in South Asia—creating sustainable, long-term demand for high-quality private care.

Sri Lanka's Aging Population (60+)

1 in 4

Sri Lankans will be over 60 by 2042, a fundamental demographic restructuring.

The Problem

The erosion of traditional multi-generational homes due to smaller families and global migration creates a distinct market gap for professional care, primarily funded by affluent expatriate children.

The Solution: Serenity Shores

A new standard in holistic senior wellness, located in the premier coastal suburb of Mount Lavinia.

Boutique Design

15 exclusive, en-suite private residences in a single-story, accessible layout designed for "aging-in-place".

Holistic Care

Three pillars: Gourmet Nourishment, proactive Well-being programs, and personalized Support.

Prime Location

Mount Lavinia offers prestige, a therapeutic coastal environment, and easy access to a robust healthcare ecosystem.

Robust Business Model

Dual revenue streams from one-time admission fees and stable, recurring monthly fees.

Interior render of a private room at Serenity Shores

Interior render of a common dining area at Serenity Shores

Interior render of a common lounge area at Serenity Shores

Project Specifications

A detailed look at the build dimensions and capital requirements for the project.

Site Plan & Build Dimensions

Total Land Area: 45 Perches (12,250 sq ft)
Buildable Area (80%): 9,800 sq ft
Construction Cost: LKR 25,000 / sq ft
Total Rooms: 15 En-Suite Residences
Avg. Room Size: ~280 sq ft (26 sq m)

Top-Line Monthly Operational Costs

(At high occupancy)

Category	Cost (LKR)
Staffing & Salaries	1,030,000
Utilities	300,000
Food & Provisions	750,000
Medical Supplies	150,000
Insurance, Maintenance & Admin	320,000
Contingency	130,000
Total Monthly OPEX	2,730,000

Revenue Model

A resilient dual-stream model designed for strong upfront cash flow and stable, recurring income.

Revenue Stream Breakdown

Stream Type	Description	Amount (LKR)
One-Time Admission Fee	Per resident, provides significant upfront cash flow.	2,500,000
Recurring Monthly Fees	Independent Living: All-inclusive hospitality package.	250,000 / month
Recurring Monthly Fees	Assisted Living (Tier 1): Includes medication management & ADL support.	325,000 / month

Note: Monthly fees are projected to increase by 4% annually to account for inflation.

A Model for Sustainable Growth

Our revised financial model shows a clear path to profitability and demonstrates growing revenue and EBITDA year-on-year.

Revised 5-Year Financial Projections (LKR Millions)

Metric (LKR Millions)	Year 1	Year 2	Year 3	Year 4	Year 5
Total Revenue	40.0	48.5	48.6	53.0	55.4
Total OPEX	(42.0)	(38.0)	(39.5)	(41.0)	(42.5)
EBITDA	(2.0)	10.5	9.1	12.0	12.9

The Investment Opportunity

We are seeking capital to fund the development and launch, with 45 perches of prime land contributed as foundational equity.

Total Capital Required

LKR 352M

(Approx. USD $1.17M)

Investment Structure

Asset-Backed Security: Investment is secured by a high-value real estate holding.
Flexible Terms: Open to either a straightforward Debt financing model or an Equity partnership.
Exit Strategy: Strong potential for a profitable exit via strategic sale in 5-7 years.

Allocation of Capital

Phase 2: Scaling Success

An optional re-investment opportunity to compound returns by developing a second, similar 15-room property, commencing in Year 3.

Phase 2 Investment Breakdown

Category	Cost (LKR)
Land Acquisition (45 Perches)	200,000,000
Construction & Launch (Phase 1 Cost)	352,000,000
Total Phase 2 Investment	552,000,000

This presents an opportunity for investors to re-invest profits from the now-stable Phase 1 into a high-growth second phase, significantly enhancing the overall portfolio value and exit valuation.

Combined Portfolio EBITDA Growth

De-Risking the Investment & Next Steps

To provide our investors with maximum confidence, we are proactively taking key steps to validate our model, build credibility, and prepare for a successful launch.

Expert Advisory Board

Assembling a board of respected industry leaders in geriatric care, hospitality, and real estate to guide our strategy.

Market Validation

Actively engaging our target market to secure Letters of Intent (LOIs), transforming projections into a tangible pipeline.

Go-to-Market Strategy

Executing a targeted digital marketing campaign and forging referral partnerships with hospitals and clinics.

Due Diligence Readiness

A secure digital data room is prepared with all supporting documents for a swift and transparent process.

The Investment Case

A rare convergence of opportunity, security, and growth.

1. An Inevitable Market: We are not speculating on a future trend; we are building for a demographic certainty. The rapid aging of Sri Lanka's population guarantees a sustainable, long-term, and growing demand for high-quality senior care. This is a market driven by need, not by fad.

2. A Defensible Niche: In a landscape of large, impersonal institutions, Serenity Shores offers a distinct and highly sought-after alternative. Our boutique, hospitality-driven model fills a clear gap at the premium end of the market, targeting a solvent and motivated customer base that values quality above all else. This creates a strong brand with significant pricing power.

3. Asset-Backed Security: Unlike many start-up ventures, this investment is fundamentally secured by a high-value, tangible asset: prime real estate in one of Colombo's most prestigious suburbs. This provides a robust layer of security for invested capital, significantly mitigating downside risk.

4. A Blueprint for Scalable Growth: The initial LKR 352 Million investment is not just for a single property; it is to perfect a proven, efficient, and highly profitable operational model. The optional Phase 2 expansion demonstrates a clear and immediate path to scaling this success, offering investors the opportunity to compound their returns by building a dominant brand in a nascent industry.

Welcome to Serenity Shores

An Investor Presentation for an Ultra-Luxury, Multi-Phased Senior Living Ecosystem

Executive Summary

Phase 1: The Community

Superior Profitability

Phase 2: The Residences

The Market Opportunity: A Regional Megatrend

The "Silver Tsunami" in Asia

The Solution: A Tech-Forward Four-Pillar Ecosystem

Holistic Care

Support

Technology

Prime Location

SerenityConnect™: The Family Peace of Mind Platform

SerenityConnect™

✨ Personalized Welcome

✨ Curated Activity Plans

The Financials: A High-Profitability Model

Upgraded Revenue Model

Revised Capital Expenditure (Phase 1)

Capital Structure & The "Ask"

Revised Monthly OPEX (Phase 1)

NEW Phase 1 Financial Projections

Investment Structures & Returns

Business Valuation & Equity Justification

Flexible Financing Structures

A: Straight Equity

B: Hybrid (Debt + Equity)

C: Capped Profit Share

The Growth Plan: A Scalable Vision

Phase 2: The Residences

NEW Combined Portfolio EBITDA Growth

De-Risking the Investment: Next Steps

Building a World-Class Team & Validating the Model

Expert Advisory Board

Market Validation

Go-to-Market Strategy

Due Diligence Readiness

The Investment Case: A Compelling Conclusion

✨ Investor Update Generator

Join Us

Redefining Senior Living in Sri Lanka

The Investment Thesis

Sri Lanka's Aging Population (60+)

The Problem

The Solution: Serenity Shores

Boutique Design

Holistic Care

Prime Location

Robust Business Model

Project Specifications

Site Plan & Build Dimensions

Top-Line Monthly Operational Costs

Revenue Model

Revenue Stream Breakdown

A Model for Sustainable Growth

Revised 5-Year Financial Projections (LKR Millions)

The Investment Opportunity

Investment Structure

Allocation of Capital

Phase 2: Scaling Success

Phase 2 Investment Breakdown

Combined Portfolio EBITDA Growth

De-Risking the Investment & Next Steps

Expert Advisory Board

Market Validation

Go-to-Market Strategy

Due Diligence Readiness

The Investment Case