Welcome to Serenity Shores
An Investor Presentation for an Ultra-Luxury, Multi-Phased Senior Living Ecosystem
Executive Summary
Serenity Shores is a multi-phased, ultra-luxury senior living and wellness ecosystem planned for Mount Lavinia, Sri Lanka. This project directly addresses the powerful demographic shift of aging populations in both Sri Lanka and the wider Asia-Pacific region , creating a secure, high-growth, and highly profitable investment opportunity.
Phase 1: The Community
A 5-star quality, 15-room high-care facility supported by a founder's equity of $750,000 in valued land. We are seeking a revised, more efficient $940,000 for this phase.
Superior Profitability
The new premium price point of $1,500 - $2,000/month ensures the business is profitable from Year 1 , offering exceptional and rapid returns to investors.
Phase 2: The Residences
An adjoining property with 15 larger, multi-story serviced apartments, creating a full care continuum with an investment capped at $2.5 Million.
This is a unique opportunity to build a dominant, scalable brand in the nascent ultra-luxury segment of a high-demand regional market, with a model that promises immediate profitability and a clear path to expansion.
The Market Opportunity: A Regional Megatrend
The "Silver Tsunami" in Asia
While Sri Lanka's aging population presents a strong local demand, our ultra-luxury positioning is designed to capture a lucrative regional market. Nations like Singapore have an even faster-aging demographic and a high-net-worth population actively seeking premium, cost-effective care solutions abroad.
Serenity Shores is positioned as a premier destination for regional guests who can afford a higher level of luxury, service, and personalized care in a serene, tropical setting.
The Solution: A Tech-Forward Four-Pillar Ecosystem
Our premium price point is justified by a commitment to 5-star quality across every aspect of the resident experience, with expansive common areas designed from day one to accommodate the full capacity of both Phase 1 and Phase 2.
Holistic Care
This pillar combines **Nourishment and Well-being**. Residents receive bespoke dietary plans crafted by nutritionists and enjoy gourmet meals. Our wellness programs include curated activities like yoga, meditation, art therapy, and skill-building workshops (e.g., photography), alongside access to therapy pets and communal gardening areas.
Unparalleled Support
We guarantee a **high staff-to-guest ratio** with highly trained, hospitality-focused professionals providing 24/7 care. This includes a dedicated **24/7 minibus and driver service**, ensuring residents can attend appointments or social engagements at any time.
Technology
Our **SerenityConnect™** platform provides in-room smart features (voice controls, safety sensors) and a dedicated Family App for unparalleled peace of mind for loved ones abroad, offering a direct window into their parent's well-being.
Prime Location
Our location is a core strategic advantage. Situated in the prestigious coastal suburb of Mount Lavinia, we are just a **15-minute drive from the heart of Colombo**. This proximity is fundamental to our philosophy: we aim to keep our residents deeply connected to their lifestyles, not isolated. It allows them to continue engaging in work, charities, or social clubs, and to easily visit with friends and family. At the same time, they have immediate access to the therapeutic benefits of serene walks on the beach and a wealth of local amenities, including international supermarkets, cinemas, and high-end shops.
SerenityConnect™ Platform Demo
Below is an interactive demo of the Family App, showing how loved ones abroad can stay connected and informed.
SerenityConnect™
For the family of Mrs. De Silva
The Financials: A High-Profitability Model
Upgraded Revenue Model
| Stream | Pricing (USD) |
|---|---|
| Admission Fee | ~$10,000 |
| Monthly Fees | $1,500 - $2,000 |
| Club Membership | Up to $300 / month |
Revised Capital Expenditure (Phase 1)
| Category | Cost (USD) |
|---|---|
| Construction & Fees (at $7.3/sq ft) | $720,000 |
| Fit-Out & Equipment | $100,000 |
| Pre-Opening Expenses | $33,000 |
| Subtotal | $853,000 |
| Contingency (10%) | $87,000 |
| Total Capital Required | $940,000 |
Capital Structure & The "Ask"
We are seeking a revised $940,000. The founder's contribution of a $750,000 land asset creates a very strong equity position and de-risks the investment significantly.
Revised Monthly OPEX (Phase 1)
| Category | Cost (USD) |
|---|---|
| Staffing (18 Staff) | $4,150 |
| Driver & Minibus (24/7) | $850 |
| Utilities | $1,700 |
| Food & Provisions (Premium) | $2,300 |
| Medical & Other Costs | $1,000 |
| Total Monthly OPEX | $10,000 |
NEW Phase 1 Financial Projections
| Metric (USD Thousands) | Y1 | Y2 | Y3 | Y4 | Y5 |
| Total Revenue | 210 | 280 | 307 | 342 | 370 |
| Total OPEX | (140) | (130) | (135) | (140) | (146) |
| EBITDA | 70 | 150 | 172 | 202 | 224 |
Investment Structures & Returns
Business Valuation & Equity Justification
| Component | Value (USD) |
|---|---|
| Founder's Land Asset | $750,000 |
| Founder's "Sweat Equity" | $1,000,000 |
| Pre-Money Valuation | $1,750,000 |
| Investor Capital (The "Ask") | $940,000 |
| Post-Money Valuation | $2,690,000 |
The proposed equity split is based on the investor's cash contribution relative to this post-money valuation.
Flexible Financing Structures
A: Straight Equity
Structure: A 35% equity stake for $940,000. Return: Investor's share of combined EBITDA is ~$235k in Year 5 alone , plus a high-multiple exit.
B: Hybrid (Debt + Equity)
Structure: $500k for a 18% equity stake , plus a bank loan. Return: Strong annual cash flow and long-term upside. Founder retains 82% equity.
C: Capped Profit Share
Structure: A non-dilutive $940,000 investment repaid with a 1.6x return cap. Return: Full 1.6x return achieved in just 6-7 years. Founder retains 100% equity.
The Growth Plan: A Scalable Vision
Phase 2: The Residences
An optional re-investment to develop an adjoining property into a multi-story building with 15 larger serviced apartments. This creates a full care continuum and leverages operational synergies, making it a highly profitable expansion. Total Phase 2 Investment capped at: $2.5 Million.
NEW Combined Portfolio EBITDA Growth
De-Risking the Investment: Next Steps
Building a World-Class Team & Validating the Model
Expert Advisory Board
Our board consists of highly experienced Architects, Medical Professionals (Doctors & Nurses), Management Consultants, and Marketing Specialists.
Market Validation
Securing non-binding Letters of Intent (LOIs) from our target regional and local markets.
Go-to-Market Strategy
Executing a targeted digital marketing campaign aimed at expatriates in key hubs like Singapore.
Due Diligence Readiness
A secure digital data room is prepared with all legal, financial, and planning documents.
The Investment Case: A Compelling Conclusion
The investment opportunity in Serenity Shores is a rare convergence of an inevitable market, a defensible niche, asset-backed security, and a clear blueprint for scalable growth.
Join Us
For a detailed review of the financial model and further discussion, please get in touch.
Sid Dassanaike
Project Lead
Sid@brandworldconsultants.com
