Board

Every member of our board of directors is a thought leader who has made significant contributions to our society.

Each one brings a unique set of skills and expertise to our organization.

Sid Dassanaike

Project lead.

brand specialist with 20 years of marketing exprience will lead the project and make key contributions towards the brand and marketing aspects.

Sunil Dassanaike

Build and Project Management.

As a Civil Engineer with over 50 years of work experience Sunil will oversea and manage the acquistion of the land the QS and all matters related to the build.

Sirima Dassanaike

Special Care and experience lead.

with over 50 years of experience as a fully qualified nurse, Sirima will direct all care and experience related functions of the business

Sonali Dassanaike

Chief Medical Officer.

As a fully qualified and operational GP in Singapore, Sonali will lead all health related and medical aspects of the business.

Rajiv Seneviratne

Chief Management Officer.

A well seasoned management consultant who will make the operations lean and efficient to ensure deliverables are met and to ensure the highest value and returns to our investors.

Serenity Shores: The Complete Investor Prospectus (USD)

Serenity Shores

The Complete Investor Memorandum: A Multi-Phased, Luxury Senior Living & Wellness Ecosystem

Executive Summary

Serenity Shores is a multi-phased, luxury senior living and wellness ecosystem planned for Mount Lavinia, Sri Lanka. This project directly addresses the powerful and irreversible demographic shift of Sri Lanka's rapidly aging population, creating a secure, high-growth investment opportunity.

Phase 1: The Community

A boutique 15-room, high-care facility supported by a founder's equity of **$750,000** in valued land. We are seeking **$1.17 Million** for this phase.

Secondary Revenue Streams

The "Wellness & Lifestyle Club" and our "SerenityConnect™" tech platform will maximize asset utilization and create a powerful marketing funnel.

Phase 2: The Residences

An adjoining property with 15 larger, multi-story serviced apartments, creating a full care continuum with significant operational synergies.

The project demonstrates strong profitability from Year 2, with a clear, optional path for investors to re-invest and compound returns. This is an opportunity to build a dominant, scalable brand in a nascent, high-demand market.

The Market Opportunity: A Silver Tsunami

An Undeniable Megatrend

The investment is anchored in the fact that Sri Lanka has the fastest-growing aging population in South Asia. By 2042, **1 in 4 people in the country will be over the age of 60.** The erosion of traditional family-based care has created a critical market gap for premium services.

Our primary customer is the affluent Sri Lankan expatriate, who is financially capable and highly motivated to provide the best possible care and peace of mind for their parents back home.

The Solution: A Four-Pillar Ecosystem

Our solution is a community built on four foundational pillars, creating a comprehensive ecosystem for modern senior living.

Holistic Care

Nourishment & Well-being

Support

24/7 Professional Care

Technology

Connection & Safety

Prime Location

A Connected Oasis

Prime Location: A Connected Oasis

Serenity Shores is strategically located in the prime coastal suburb of Mount Lavinia, just a **15-minute drive from central Colombo**. Our philosophy is not to isolate our residents, but to keep them deeply connected to the vibrant life of the city and their families. We offer a **serene, beachside oasis** that provides tranquility without sacrificing accessibility.

SerenityConnect™ Technology Platform

In-Room Smart Features

Voice Controls, Automated Lighting, Passive Safety Sensors, and Simplified Video Calling.

The Family App

Wellness Dashboard, Communication Hub, Activity Calendar & Photos, Transparent Billing.

The Financials: A Detailed Breakdown

Revenue Model (Phase 1 & Wellness Club)

Stream	Description	Pricing (USD)
Admission Fee	One-time, non-refundable	~$8,300
Monthly Fees	Tiered care packages	$830 - $1,100
Club Membership	External members	~$330 / month
À la Carte	Physiotherapy, spa, trips	Pay-per-use

Capital Expenditure (Phase 1)

Category	Cost (USD)
Construction & Fees	$900,000
Fit-Out & Equipment	$133,000
Pre-Opening Expenses	$33,000
Subtotal	$1,066,000
Contingency (10%)	$107,000
Total Capital Required	$1,173,000 (~$1.17M)

Capital Structure & The "Ask"

We are seeking **$1.17 Million**. Our equity structure is justified by a pre-money valuation that recognizes the founder's contribution of a **$750,000 tangible land asset** and significant "sweat equity".

Flexible Financing Structures

A: Straight Equity

For the Growth Investor

30%

Equity Stake for $1.17M

Founder Retains 70%

B: Hybrid (Debt + Equity)

For the Strategic Partner

20%

Equity for $670k + Debt

Founder Retains 80%

C: Revenue-Based

For the Yield-Focused Investor

1.8x

Fixed Return on $1.17M

Founder Retains 100%

Expanded Monthly OPEX (Phase 1)

Category	Cost (USD)
Staffing (18 Staff)	$3,600
Management & Medical	$1,500
Caregivers & Support	$2,100
Utilities	$2,500
Food & Provisions	$2,080
Medical Supplies	$420
Insurance & Maintenance	$500
Total Monthly OPEX	~$9,100

Phase 1 - 5-Year Financial Projections

Metric (USD Thousands)	Y1	Y2	Y3	Y4	Y5
Total Revenue	133	178	190	213	231
Total OPEX	(140)	(130)	(137)	(143)	(150)
EBITDA	(7)	48	53	70	81

The Growth Plan: A Scalable Vision

Phase 2: The Residences

An optional re-investment to develop an adjoining property into a multi-story building with 15 larger serviced apartments. This creates a full care continuum and leverages operational synergies, making it a highly profitable expansion. **Total Phase 2 Investment: ~$3.17 Million**.

Metric (USD Thousands) - Phase 2 Only	Y4 (Launch)	Y5
Phase 2 Revenue	205	350
Phase 2 Incremental OPEX	(100)	(145)
Phase 2 EBITDA	105	205

Combined Portfolio EBITDA Growth

De-Risking the Investment: Next Steps

Expert Advisory Board

Assembling a board of respected industry leaders.

Market Validation

Securing non-binding Letters of Intent (LOIs).

Go-to-Market Strategy

Executing a targeted digital marketing campaign.

Due Diligence Readiness

A secure digital data room is prepared.

The Investment Case: A Compelling Conclusion

The investment opportunity in Serenity Shores is a rare convergence of an inevitable market, a defensible niche, asset-backed security, and a clear blueprint for scalable growth.

Join Us

For a detailed review of the financial model and further discussion, please get in touch.

[Your Name]
Project Lead
invest@serenityshores.lk
[Your Phone Number]

Serenity Shores: The Complete Investor Prospectus (USD)

Serenity Shores

The Complete Investor Memorandum: A Multi-Phased, Luxury Senior Living & Wellness Ecosystem

Executive Summary

Phase 1: The Community

A boutique 15-room, high-care facility supported by a founder's equity of **$750,000** in valued land. We are seeking **$1.17 Million** for this phase.

Secondary Revenue Streams

The "Wellness & Lifestyle Club" and our "SerenityConnect™" tech platform will maximize asset utilization and create a powerful marketing funnel.

Phase 2: The Residences

An adjoining property with 15 larger, multi-story serviced apartments, creating a full care continuum with significant operational synergies.

The Market Opportunity: A Silver Tsunami

An Undeniable Megatrend

Our primary customer is the affluent Sri Lankan expatriate, who is financially capable and highly motivated to provide the best possible care and peace of mind for their parents back home.

The Solution: A Four-Pillar Ecosystem

Our solution is a community built on four foundational pillars, creating a comprehensive ecosystem for modern senior living.

Holistic Care

Nourishment & Well-being

Support

24/7 Professional Care

Technology

Connection & Safety

Prime Location

A Connected Oasis

Prime Location: A Connected Oasis

SerenityConnect™ Technology Platform

In-Room Smart Features

Voice Controls, Automated Lighting, Passive Safety Sensors, and Simplified Video Calling.

The Family App

Wellness Dashboard, Communication Hub, Activity Calendar & Photos, Transparent Billing.

The Financials: A Detailed Breakdown

Revenue Model (Phase 1 & Wellness Club)

Stream	Description	Pricing (USD)
Admission Fee	One-time, non-refundable	~$8,300
Monthly Fees	Tiered care packages	$830 - $1,100
Club Membership	External members	~$330 / month
À la Carte	Physiotherapy, spa, trips	Pay-per-use

Capital Expenditure (Phase 1)

Category	Cost (USD)
Construction & Fees	$900,000
Fit-Out & Equipment	$133,000
Pre-Opening Expenses	$33,000
Subtotal	$1,066,000
Contingency (10%)	$107,000
Total Capital Required	$1,173,000 (~$1.17M)

Capital Structure & The "Ask"

Expanded Monthly OPEX (Phase 1)

Category	Cost (USD)
Staffing (18 Staff)	$3,600
Management & Medical	$1,500
Caregivers & Support	$2,100
Utilities	$2,500
Food & Provisions	$2,080
Medical Supplies	$420
Insurance & Maintenance	$500
Total Monthly OPEX	~$9,100

Phase 1 - 5-Year Financial Projections

Metric (USD Thousands)	Y1	Y2	Y3	Y4	Y5
Total Revenue	133	178	190	213	231
Total OPEX	(140)	(130)	(137)	(143)	(150)
EBITDA	(7)	48	53	70	81

Flexible Financing Structures

A: Straight Equity

For the Growth Investor

30%

Equity Stake for $1.17M

Founder Retains 70%

B: Hybrid (Debt + Equity)

For the Strategic Partner

20%

Equity for $670k + Debt

Founder Retains 80%

C: Revenue-Based

For the Yield-Focused Investor

1.8x

Fixed Return on $1.17M

Founder Retains 100%

The Growth Plan: A Scalable Vision

Phase 2: The Residences

Metric (USD Thousands) - Phase 2 Only	Y4 (Launch)	Y5
Phase 2 Revenue	205	350
Phase 2 Incremental OPEX	(100)	(145)
Phase 2 EBITDA	105	205

Combined Portfolio EBITDA Growth

De-Risking the Investment: Next Steps

Expert Advisory Board

Assembling a board of respected industry leaders.

Market Validation

Securing non-binding Letters of Intent (LOIs).

Go-to-Market Strategy

Executing a targeted digital marketing campaign.

Due Diligence Readiness

A secure digital data room is prepared.

The Investment Case: A Compelling Conclusion

The investment opportunity in Serenity Shores is a rare convergence of an inevitable market, a defensible niche, asset-backed security, and a clear blueprint for scalable growth.

Join Us

For a detailed review of the financial model and further discussion, please get in touch.

[Your Name]
Project Lead
invest@serenityshores.lk
[Your Phone Number]

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Redefining Senior Living in Sri Lanka

An opportunity to capitalize on an irreversible demographic megatrend with a purpose-built, luxury senior wellness community in Mount Lavinia.

The Investment Thesis

Anchored in the rapid aging of Sri Lanka's population—the fastest in South Asia—creating sustainable, long-term demand for high-quality private care.

Sri Lanka's Aging Population (60+)

1 in 4

Sri Lankans will be over 60 by 2042, a fundamental demographic restructuring.

The Problem

The erosion of traditional multi-generational homes due to smaller families and global migration creates a distinct market gap for professional care, primarily funded by affluent expatriate children.

The Solution: Serenity Shores

A new standard in holistic senior wellness, located in the premier coastal suburb of Mount Lavinia.

Boutique Design

15 exclusive, en-suite private residences in a single-story, accessible layout designed for "aging-in-place".

Holistic Care

Three pillars: Gourmet Nourishment, proactive Well-being programs, and personalized Support.

Prime Location

Mount Lavinia offers prestige, a therapeutic coastal environment, and easy access to a robust healthcare ecosystem.

Robust Business Model

Dual revenue streams from one-time admission fees and stable, recurring monthly fees.

Interior render of a private room at Serenity Shores

Interior render of a common dining area at Serenity Shores

Interior render of a common lounge area at Serenity Shores

Project Specifications

A detailed look at the build dimensions and capital requirements for the project.

Site Plan & Build Dimensions

Total Land Area: 45 Perches (12,250 sq ft)
Buildable Area (80%): 9,800 sq ft
Construction Cost: LKR 25,000 / sq ft
Total Rooms: 15 En-Suite Residences
Avg. Room Size: ~280 sq ft (26 sq m)

Top-Line Monthly Operational Costs

(At high occupancy)

Category	Cost (LKR)
Staffing & Salaries	1,030,000
Utilities	300,000
Food & Provisions	750,000
Medical Supplies	150,000
Insurance, Maintenance & Admin	320,000
Contingency	130,000
Total Monthly OPEX	2,730,000

Revenue Model

A resilient dual-stream model designed for strong upfront cash flow and stable, recurring income.

Revenue Stream Breakdown

Stream Type	Description	Amount (LKR)
One-Time Admission Fee	Per resident, provides significant upfront cash flow.	2,500,000
Recurring Monthly Fees	Independent Living: All-inclusive hospitality package.	250,000 / month
Recurring Monthly Fees	Assisted Living (Tier 1): Includes medication management & ADL support.	325,000 / month

Note: Monthly fees are projected to increase by 4% annually to account for inflation.

A Model for Sustainable Growth

Our revised financial model shows a clear path to profitability and demonstrates growing revenue and EBITDA year-on-year.

Revised 5-Year Financial Projections (LKR Millions)

Metric (LKR Millions)	Year 1	Year 2	Year 3	Year 4	Year 5
Total Revenue	40.0	48.5	48.6	53.0	55.4
Total OPEX	(42.0)	(38.0)	(39.5)	(41.0)	(42.5)
EBITDA	(2.0)	10.5	9.1	12.0	12.9

The Investment Opportunity

We are seeking capital to fund the development and launch, with 45 perches of prime land contributed as foundational equity.

Total Capital Required

LKR 352M

(Approx. USD $1.17M)

Investment Structure

Asset-Backed Security: Investment is secured by a high-value real estate holding.
Flexible Terms: Open to either a straightforward Debt financing model or an Equity partnership.
Exit Strategy: Strong potential for a profitable exit via strategic sale in 5-7 years.

Allocation of Capital

Phase 2: Scaling Success

An optional re-investment opportunity to compound returns by developing a second, similar 15-room property, commencing in Year 3.

Phase 2 Investment Breakdown

Category	Cost (LKR)
Land Acquisition (45 Perches)	200,000,000
Construction & Launch (Phase 1 Cost)	352,000,000
Total Phase 2 Investment	552,000,000

This presents an opportunity for investors to re-invest profits from the now-stable Phase 1 into a high-growth second phase, significantly enhancing the overall portfolio value and exit valuation.

Combined Portfolio EBITDA Growth

De-Risking the Investment & Next Steps

To provide our investors with maximum confidence, we are proactively taking key steps to validate our model, build credibility, and prepare for a successful launch.

Expert Advisory Board

Assembling a board of respected industry leaders in geriatric care, hospitality, and real estate to guide our strategy.

Market Validation

Actively engaging our target market to secure Letters of Intent (LOIs), transforming projections into a tangible pipeline.

Go-to-Market Strategy

Executing a targeted digital marketing campaign and forging referral partnerships with hospitals and clinics.

Due Diligence Readiness

A secure digital data room is prepared with all supporting documents for a swift and transparent process.

The Investment Case

A rare convergence of opportunity, security, and growth.

1. An Inevitable Market: We are not speculating on a future trend; we are building for a demographic certainty. The rapid aging of Sri Lanka's population guarantees a sustainable, long-term, and growing demand for high-quality senior care. This is a market driven by need, not by fad.

2. A Defensible Niche: In a landscape of large, impersonal institutions, Serenity Shores offers a distinct and highly sought-after alternative. Our boutique, hospitality-driven model fills a clear gap at the premium end of the market, targeting a solvent and motivated customer base that values quality above all else. This creates a strong brand with significant pricing power.

3. Asset-Backed Security: Unlike many start-up ventures, this investment is fundamentally secured by a high-value, tangible asset: prime real estate in one of Colombo's most prestigious suburbs. This provides a robust layer of security for invested capital, significantly mitigating downside risk.

4. A Blueprint for Scalable Growth: The initial LKR 352 Million investment is not just for a single property; it is to perfect a proven, efficient, and highly profitable operational model. The optional Phase 2 expansion demonstrates a clear and immediate path to scaling this success, offering investors the opportunity to compound their returns by building a dominant brand in a nascent industry.